(Bag styles that combine practicality and fashion sense are favored by consumers)
Coachs "Brooklyn" bag is the representative piece of this seasons Hobo trend. First unveiled at New York Fashion Week Fall/Winter 2024, the handbag quickly went viral, ranking first on Lysts Q4 2024 hottest items list. After American supermodel Bella Hadid was spotted carrying it multiple times, it became "impossible to get your hands on one." Lyst data shows that search volume for the Brooklyn handbag increased by 46% in one quarter.
Beyond Coach, the comeback of affordable luxury brand Coach has become a major industry highlight in 2024. With its retro minimalist design style and cost-effective product strategy, Coach has successfully captured middle-class consumers drifting away from top luxury brands. The latest financial report shows that Coach brand sales revenue grew 13% year-on-year, with handbag revenue showing strong growth and average unit price increasing by approximately 15%.
Industry observers believe that the popularity of Hobo bags reflects changing consumer demands for bags: while pursuing aesthetics, practicality and comfort are receiving increasing attention. For bag manufacturing enterprises, paying attention to these trend changes and proactively building capabilities in soft material craftsmanship and crescent-shaped pattern development will help better grasp market opportunities.
Information Sources:
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Hypebae: "Shes Big, Slouchy and Totally Essential: Hobo Bags Are So Back" (2024-12-02)
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Chao News: "Has Coach Captured the Middle-Class Consumers Lost by Top Luxury Brands?" (2025-05-13)
